Sexuality has been employed in advertising since the beginning of advertising itself. Sexual appeals used in ads are of many types and consist of a variety of elements. They often are grounded in visual elements, such as attractive models, and may portray varying degrees of nudity and suggestiveness. Over the past two decades, the use of increasingly explicit sexual imagery in consumer-oriented print advertising has become almost commonplace.
Whether it’s good or bad – sexuality is considered one of the most powerful tools of marketing and particularly advertising. So when it comes to creating an advertisement and you don’t have too many clever ideas – always remember one general rule – sex sells.
However, a recent survey in the United Kingdom shows that about two thirds of women thought that advertisers had gone too far in using sex to sell product. Use of sexual imagery in advertising has been criticized on various grounds. Religious Conservatives often consider it obscene. Some feminists and masculists claim it reinforces sexism by objectifying the individual. Moreover, the unrealistic importance given to body image has been blamed for the poor self – esteem and unhappiness among ordinary people, particularly the youth.
On the other hand, there are many products closely related to sex, for example – condoms, lingerie, so there is probably nothing wrong with these companies using sexuality to promote their products.
Now let’s jump to the sexy ad collection, and after that – tell me what you think.
